Integrity is at the foundation of any relationship. Olson Associates members shall offer and provide professional services with integrity. The observable fruits of integrity are:  
 
Objectivity: Olson Associates members shall be objective in providing professional services to clients.

Competence: Olson Associates members shall provide services to clients competently and maintain the necessary knowledge and skill to continue to do so in those areas in which we are engaged.

Fairness: Olson Associates members shall perform professional services in a manner that is fair and reasonable to clients, principals, partners, and employees and shall disclose conflict(s) of interest(s) in providing such services.

Confidentiality: Olson Associates members shall not disclose any confidential client information without the specific consent, the only exception would be in response to proper legal process when required by a function of the courts and the law.

Professionalism: Olson Associates members conduct themselves in all matters that shall reflect credit upon the profession. Professionalism means leading and not pushing.

Diligence: Olson Associates members shall act diligently in providing professional services. Diligence is the provision of services in a reasonably prompt and thorough manner.